- THE CANNONBALL RUN
Car giant General Motors is currently developing a remake of
the 1981 action comedy, The Cannonball Run. Teaming up with Hollywood, the
carmaker will be taking product placement to a whole new level.
Vulture claims that Guy Ritchie (Sherlock Holmes) is at the
top of the list for directing duties and wants Brad Pitt to star along with a
few of his Oceans 11 colleagues. However, Real Steel's Shawn Levy has also
expressed interest in the project, but envisions his Night at the Museum star
Ben Stiller in the leading role. Albert S. Ruddy is said to be producing the
film.
According to Vulture, GM wants to do more than commit to the
usual "soft" marketing support and lay down some hard dollars on
backing the reboot. With more involvement, the car company could utilize the
picture to showcase their new 2014 car lineup.
It's still unclear when Cannonball Run will be heading into
production, but if a deal like this goes through, we'll be looking at some sort
of record for how far product placement can go in financing a film.
The original film starred, starring Burt Reynolds, Sammy Davis Jr., Jackie Chan, Roger Moore, Dom DeLuise and Farrah Fawcett, amongst others. The film also spawned a successful sequel.
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